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No Now

Clarence Clarity - 2015

Meme culture. What has it come to? Great artists loved by nerds everywhere are swamped with, and eventually become, internet jokes every day. So what did experimental r&b weirdo Clarence Clarity decide? make everything about you memeable before they can. His name is a meme. His videos? memes. And his music is just off-the-wall enough to be considered acceptable on /mu/ (i've never been on there, i'm too scared having Royal Blood in my library will get me bullied). He calls himself a god. His album cover is net art. He's everything that internet music wants to be. So why isn't this being hailed as a cult classic yet? Because Clarence Clarity struggles just like every other internet-centred artist- it's aesthetic over quality. When No Now stops trying to be glitchy, abrasive or in any way obtuse and simply focusses on making good pop and R&B music, it's captivating. Tracks like "BloodBarf", "Cancer In The Water", and "Those Who Can't Win, Cheat" are some of the most interesting musical moments this year. His vocal melodies are sublime and ingrain themselves into every ear that listens, and the strange instrumentals brings life to the old commercial R&B sound that dominated the airwaves decades ago. The problem is, that's 3 songs and the album has 20 (including one of pure silence). It's main problem is that most of it breaks and fizzles far too much. It's tolerable, but you'll find yourself trying to latch onto something that isn't there.

 

GENRES: GLITCH POP, EXPERIMENTAL POP, ALTERNATIVE R&B, HYPNAGOGIC POP, PSYCHADELIC POP, LO FI INDIE, R&B

Posted by Michael Di Gennaro

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Posted: 03/26/2015